I Help B2B SaaS Companies Build Business-First Data Capabilities

If you are running a B2B SaaS startup, it is never too early - or too late - to start leveraging data. I can walk you through your data strategy options and even help execute.

Why

B2B SaaS Leaders

As leaders running a B2B SaaS business, data driven decision making is critical to your growth plans. You need clear, 360 degree visibility across every aspect of the business - customers, revenue, churn, retention, product adoption & engagement, marketing & sales funnel from leads through opportunities to closed deals, customer success for onboarding, engagement, renewals & expansions, and a lot more.

Reliable, single source of truth data in these areas is essential for defining and monitoring KPIs not only at a business level, but across each business function to effectively drive business outcomes.

But you already knew that.

About Me

With 20 years in the data space and 12+ years of experience building out data capabilities for businesses in the B2B space - spanning data infrastructure, data engineering, data analytics and data science, I bring a balance of data and business expertise to help you focus on delivering value across all business functions. I have collaborated with business leaders and executives to provide reliable, actionable business insights, driving engagement and retention initiatives across product, customer success, marketing & sales, and helped with executive, board, and investor presentations. My work has contributed to two successful exits (Yodle acquired by Web.com and ShopKeep acquired by Lightspeed Commerce).

I am now on a mission to help as many companies and startups as possible, to build business-focused data capabilities that drive measurable impact.

Book a free call with me to explore how my experience and strategies can help you maximize data's potential.

How I can help - Data Engineers

Data Engineers & Architects

Best practices for data pipelines, data architecture and data modeling, data aggregation strategies, transformations vs extract & load pipelines, job orchestration, monitoring & alerting best practices. Capabilities of and harnessing the power of modern, columnar data warehouse technologies. Partnering with product engineering to establish data standards to pre-empt missing data scenarios.

And much more.

How I can help - Data Analysts

Data Analysts

Building business logic in data layer vs BI platform, need for & how to build business-first, single source of truth datasets using the right techniques, building models and data artifacts in your BI platform that allow for ease of insights discovery not only for data teams, but also for data advocates within every business function. Data storytelling while presenting business insights, always connecting the dots from insights to business impact and bottom line.

And much more.

How I can help - Business Leaders

Business Leaders

Ideate and focus on the right success metrics, KPIs and performance measurement strategies across every business function - finance, product, marketing, sales, customer success and operations.
Use data to quantify the correlation between the business functions’ success metrics and the company KPIs in terms of customer acquisition, retention, customer satisfaction, revenue growth.

And much more.

Book a call

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